Just like the Taj Mahal, which was built by a man for a woman, Stéphane Lévy, after an initiatory journey to India, decided to create a range of skincare products dedicated to Western women. This is how TAAJ was born, the first modern French range of cosmetic products inspired by Ayurveda. The word TAAJ means “crowned” in Sanskrit. It was therefore only natural that he dedicate the brand to his wife, whose name is Reine.
AYURVEDA …
Ayurveda means "science of life" in Sanskrit. It is a traditional Indian medicine dating back more than 5,000 years and recognized by the World Health Organization (WHO). For this medicine, 5 elements exist in nature: Water, Earth, Fire, Air, and Ether. Through a combination of these elements, 3 doshas (or personalities) are distinguished: Pitta, Vata, and Kapha. Each individual possesses the 3 doshas in different proportions that evolve throughout life:
VATA: air and ether PITTA: fire and water KAPHA: earth and water
Ayurveda, a natural medicine, is based on the balance between body, mind, and spirit. It encompasses physical, mental, and emotional health. Ayurveda is a holistic practice that considers diet, yoga, meditation, cosmetics, massage, and sleep. It is not the disease that is treated, but the patient as a whole.
Ayurveda is suitable for all women, regardless of age. Its gentle and personalized methods make it accessible to a wide audience, whether you need to rebalance your body or simply maintain a healthy lifestyle. In the West, Ayurveda has developed significantly in its physical form, with Yoga. It is adapted to modern issues such as stress management (Yoga, meditation, and breathing exercises).
THE MULTIPLE BENEFITS OF AYURVEDA
Well-being is the key to Ayurveda! Its different branches soothe the body and mind by eliminating toxins. Ayurvedic techniques such as meditation and yoga help prevent stress, insomnia, and pain. The body is rebalanced. An improvement in blood and lymphatic circulation can be felt thanks to Ayurvedic massages. Generally, one feels a freer flow of energy. Ayurveda is also found in diet. Contrary to what one might think, Ayurvedic cuisine does not mean spicy Indian food. On the contrary, it advocates simple, balanced cuisine with seasonal ingredients. And then, of course, there is Ayurvedic beauty, with treatments developed with natural ingredients. It is essential to take care of your skin because it is the first internal barrier against the external environment.
TAAJ CARE: FIRST FRENCH COSMETIC BRAND INSPIRED BY AYURVEDA
TAAJ is the first French cosmetics brand inspired by Ayurveda. It has successfully adapted these ancestral principles to the highest international cosmetic standards. Through refined galenics and exquisite fragrances, TAAJ offers women around the world high-quality and effective beauty solutions. At the heart of each formula, TAAJ skillfully combines sensoriality and expertise, offering treatments with beneficial properties for the body. TAAJ treatments are formulated in partnership with research teams in France and a laboratory with over 50 years of expertise in Ayurveda, located in India on the Himalayan plateaus.
TAAJ is the first French cosmetics brand inspired by Ayurveda. TAAJ products combine traditional know-how with high-end French galenic expertise. For personalized care, TAAJ offers to determine your Ayurvedic profile and dominant dosha using the Dosha test.
COMPOSITION OF TAAJ PRODUCTS
Himalayan Spring Water is the flagship natural active ingredient in TAAJ skincare. Particularly pure, its pH of 7.3 respects sensitive skin while helping to enhance the effects of the active ingredients that accompany it. Its native concentration of Calcium helps regulate the body's pH. Rich in Silicon Oxide, a molecule that consolidates the structure of Hyaluronic Acid, native Himalayan Spring Water helps fight skin aging.
Indeed, each TAAJ product, composed of Himalayan spring water, is combined with a synergistic cocktail of active ingredients allowing women to experience the benefits of Ayurveda. All the active ingredients in TAAJ treatments are natural and particularly effective, such as:
- Amla: In cosmetics, Amla is interesting for skin care thanks to its tonic and anti-aging properties, which makes it a powder that can be used as a mask or macerate in your anti-aging treatments and to revive the complexion of dull and tired skin. Its regenerative and anti- oxidant properties make Amla a particularly recommended and recognized powder for stimulating hair growth, slowing hair loss and fighting against premature gray hair. It is also known to facilitate the coloring of dark hair. (Present in MAHARANI – Queen's Cream, KESHIKA – Ayurvedic Mask, ABHYANGA – Delicious Oil)
- Centella Asiatica: In Asia, it grows in the marshy regions of India, China, Indonesia and Australia, and has been used for over two millennia in Ayurvedic medicine for its many properties. Centella Asiatica has recognized anti-aging virtues. It is also used for its restorative and healing properties. Remarkable anti-aging properties, In Sri Lanka, a popular proverb says that "two leaves of gotukola a day keeps old age away." (Present in MAHARANI – Queen's Cream, RASAYANA – Anti-aging Eye Care, ABHYANGA – Slimming Oil)
- Turmeric: It is recognized in traditional Indian and Chinese medicine and in the West for its powerful antioxidant properties. Turmeric has also been used for thousands of years as an anti-inflammatory in Indian Ayurvedic medicine. Its traditional use is found in the field of cosmetics since it is customary, in certain regions of India, to apply Turmeric paste to newlyweds before marriage. Toning and purifying, it eliminates impurities and clarifies the complexion. Gives a healthy glow to the skin. (Present in MAHARANI – Queen's Cream, ABHYANGA – Slimming Oil)
A COMMITTED BRAND
Cruelty-Free Label
TAAJ skincare products are certified Cruelty-Free by PETA (People for the Ethical Treatment of Animals), which certifies that no animal testing is carried out on the finished product formula or its individual ingredients.
Vegan Certification
80% of TAAJ treatments are certified Vegan by the Global Vegetarian Certification Services. These treatments do not contain any ingredients of animal origin. The remaining TAAJ treatments contain beeswax or honey derivatives, which remains very close to the principles of veganism, since the beeswax used in our treatments does not come from human-made hives but from wild swarms located in India.
So, convinced? Come quickly and discover the flagship natural Ayurvedic treatments from TAAJ!
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