Marketing: From Fundamentals to Contemporary Practice
Marketing: From Fundamentals to Contemporary Practice
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A comprehensive marketing manual for education and professionals.
Strong point of this work
- This full-color book is illustrated with numerous boxes, case studies, photos and figures.
- His approach is very educational, pragmatic and managerial. Each chapter ends with a summary, revision questions, bibliographical references
- A Glossary of over 500 entries with terms in English and French, an index of concepts and an index of proper names
- Its purpose is international. It includes examples from French-speaking countries: Belgium, Canada, France and Switzerland.
- Its authors are both university professors and active in professional life.
- 7A companion site offers resources for students and teachers