Marketing: From Fundamentals to Contemporary Practice

A comprehensive marketing manual for education and professionals.

Strong point of this work

1. This full-color book is illustrated with numerous boxes, case studies, photos and figures.
2. His approach is very educational, pragmatic and managerial. Each chapter ends with a summary, revision questions, bibliographical references
3. A Glossary of over 500 entries with terms in English and French, an index of concepts and an index of proper names
4. Its purpose is international. It includes examples from French-speaking countries: Belgium, Canada, France and Switzerland.
5. Its authors are both university professors and active in professional life.
6. 7A companion site offers resources for students and teachers